This 'Blair Witch' Publicity Stunt Transformed Austin, Texas Into A Very Creepy Place
This ‘Blair Witch’ Publicity Stunt Transformed Austin, Texas Into A Very Creepy Place Seventeen years after it first hit theaters,The Blair Witch Projectremains a genuinely creepy, intentionally frustrating, and unforgettable film that sets a high bar for found footage horror movie in general. However, the film’s legacy extends beyond movie screens and into the world of movie marketing, where it had a seismic impact. The film’s advertising campaign used the early days of the internet to its advantage, building an extensive and convincing mythology that could look, at a quick glance, like the real thing....