Hollywood’s New Movie Poster Design Trend: Overcrowded With Characters
The latest All-Dwarf poster forThe Hobbit: An Unexpected Journeyseems to confirm a new Hollywood movie poster design trend — filling a one-sheet with an overcrowded gathering of characters. From what I can tell, the new trend started with the finalToy Story 3poster, which was created byBLT Communications— a marketing department Disney regularly employs. The design was pretty great, and almost everyone who wrote about it online loved it. So its no surprise that the design was copied by a few international marketing agencies over the past year. The design concept was reused by BLT forThe Muppetscampaign. And this week Warner Bros has released the all-dwarf Hobbit poster created by marketing company Ignition Print. See them all compared after the jump.
FinalToy Story 3poster designed by BLT Communications, LLC
Final poster forThe Muppets:
FIVE33 reused the concept for the UK campaign forThe Muppets:
The Hobbit: An Unexpected JourneyPoster design by Ignition Print:
/Film readerJeremy Tsent in the following mash-up poster he created, which inspired this post. Jeremy created the mash-up because it was all he “could see after viewing the new The Hobbit poster.”
