New Kick-Ass Poster: “Shut Up. Kick Ass.”
Lionsgate has released a newKick-Asstheatrical poster onthe film’s official website(found viaIMPA). The poster features all the main costumed characters:Nicolas Cageas Big Daddy,Christopher Mintz-Plasseas Red Mist,Chloe Moretzas Mindy Macready aka the vulgar and deadly 11-year-old assassin Hit-Girl andAaron Johnsonas Kick-Ass. Check out the full poster after the jump.
Update:We have since learned that Lionsgate fucked up and released this poster on the official Kick-Ass website earlier today even though it was supposed to exclusively premiere onHitFix. Click the thumbnail above to see the full image over there. Looks like Lionsgate isn’t doing anything right these days…
I’ve said this with most of the previous character reveal banners (with the exception of Kick-Ass), but I really disappointed in the way Lionsgate is marketing this film thus far. I’ve not only seen the preview footage at comic-con, read part of the comic, but I’ve seen the entire film — it is awesome. The three reasons why people love the movie is because of the politically incorrect humor, the vulgarity, and the intense bloody super-stylized action. The posters for Big Daddy, Red Mist, Hit-Girl and now the entire cast, display none of these characteristics. They attempt to appeal to the masses with a colorful bublegum look, yet I’ve even heard from some of my friends in exhibition that the posters aren’t even being put on display at many major movie theaters due to the word Ass in the film’s title and tagline. So what’s the point?
