‘The Hunger Games: Mockingjay, Part 1’ Reveals New TV Spot And ‘District Voices’ Web Series
Any successful film franchise requires solid world-building. In the case ofThe Hunger Games, that world has a way of extending into ours, thanks to Lionsgate’s brilliant marketing campaign. Their latest effort forThe Hunger Games: Mockingjay – Part 1is a five-part web series called District Voices, featuring YouTube personalities like iJustine showcasing different aspects of life around Panem.
Of course, that doesn’t mean Lionsgate is forgoing more traditional advertising efforts, either. The studio has also released a new promo featuring new footage from Katniss' plight. Hit the jump for theHunger GamesDistrict Voices series and the newHunger Games MockingjayTV spot.
And here’s the first installment:
The Lionsgate marketing team deserves so much credit for its work on theHunger Gamesmovies. Something like District Voices orthose District Heroes posersmay not directly tie into the plot ofThe Hunger Games: Mockingjay – Part 1, but they go a long way toward fleshing out Panem and making it feel “real.” They’re also a pretty genius way to keep theHunger Gamesconversation going without giving away too much of the actual movie.
It’s not that Lionsgate seems adverse to more traditional advertising, though. Rather, the two approaches work hand-in-hand. Check out the latestHunger Games Mockingjayspot, in which Katniss steels herself for battle, below:
Francis Lawrence directsThe Hunger Games: Mockingjay, Part 1for release onNovember 21. Also starring areJosh Hutcherson,Liam Hemsworth,Woody Harrelson, andDonald Sutherland.
The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone. Lionsgate presents, a Color Force / Lionsgate production, a Francis Lawrence film.
