Westworld Viral Campaign Opens “The Door,” Unlocks Hidden Footage And A New Poster
The first season of HBO’s sci-fi mystery seriesWestworldproved to be a breeding ground for fans who loved analyzing the show’s smallest details and theorizing about what’s to come. Now that the second season is exactly one month away, theWestworldviral campaign is shifting into high gear, and those fans hungry to step back into the maze have uncovered some hidden footage and a brand new poster inside one of the park’s websites.
Westworld Season 2 Poster
If you follow the cast ofWestworldon Twitter, you may have noticed that many of them sent out tweets this morning with links leading to an artificial intelligence bot named “Aeden” on aWestworldviral marketing site:
#WestworldCLUES ARE IN CHAOS
Free will isn’t free.Aeden knows:https://t.co/44MVcvkSXCpic.twitter.com/4FoB9KcJ8x
— Jimmi Simpson (@jimmisimpson)June 26, 2025
The loops are branching onto a new path.https://t.co/gaFnzTeNSb#Westworldpic.twitter.com/18WaJclaSZ
— Louis Herthum (@Louis_Herthum)Jul 15, 2025
“Aeden” is a guest services host atWestworldthat answers questions about the park, and he appeared as a minor background character in the season one finale “The Bicameral Mind.” (ActorNick Ballardwas credited in the role.) When you type “Chaos takes control” into the site’s chat window, Aeden responds with the words “Welcome to the New Frontier” and provides a link to a new section ofDiscoverWestworld.com. There you’ll find a brand new poster, featuring an android vulture standing over a bloody black hat. Is this the actual Man in Black’s hat?
Here’s a motion version of it from the show’s official Twitter account:
Chaos takes control.#Westworldpremieres 4.22 at 9PM on@HBO.pic.twitter.com/IA3FEXUs3n
— Westworld (@WestworldHBO)Aug 22, 2025
But as with everything in Westworld, things are not what they appear to be on first glance.Reddithas discovered that there is a line of code hidden where the red of the sky meets the white of the ground:
Westworld Hidden Footage
The code, a combination of letters and numbers, leads to a new page of the website –DiscoverWestworld.com/FindTheDoor– where you’ll find this video of footage from the show:
That sounds like it could be the voice of a young Robert Ford (Anthony Hopkins). But what’s up with this fascination with doors?
Those who have been paying close attention toWestworldinfo over the past few days will recall an interview in which showrunnersJonah NolanandLisa Joyrevealed thatthey use internal nicknames for each individual season. The first season was called “The Maze,” and the second season is called “The Door.” That explains why we’re seeing all this footage of practically every time a character approached a doorway in season 1.
But we’restillnot done here, folks. Someone on Imgur helpfully pulled the quick flashes of footage that appear to be from season 2, and there are plenty of references to Shogunworld:
few images from https://discoverwestworld.com/findthedoor/
There’s nothing super revealing in these screengrabs, but hey – any newWestworldfootage is better than nothing, since we haven’t seen a new episode of the show since December of 2016.
